posters, newspapers and magazines were some of the earliest forms of advertising
Newspapers are probably the oldest medium for advertising, you can fit a lot of different ads in there. With new copies come out daily or multiple times a week you can reach a wide audience but can also be a waste of money.
Magazine ads can be expensive but also have a high quality color reproduction. It's audience depends on the magazine and the circulation. There are many advantages to it over other mediums such as: Geographic flexibility, long lifespans, reader engagement, many ways to be creative and innovative.
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