Transition from traditional to online Intro

Advertising, its a commons theme in the world. They say there are two things in life that are certain, paying taxes and that you'll eventually die, while those are true I believe its a safe bet to add in one more thing. If you haven't guessed the third thing we are guaranteed in our life is to see something advertised, whether it be geared towards us or not we will see it, if its good we'll remember it and maybe even go out and purchase the product.

"I'm on a horse"

At the end of the day advertising has a major presence online and offline, Meme are created from many different ads and memorable slogans are over used 

 "15 minutes could save you 15% or more"

Students at a school were banned from saying hump day after being disruptive. I can personally understand how annoying something can be when overplayed or used to often. 

This blog will take you on a reminder of advertising from its traditional days to what it is now. 

Traditional advertising part 1

Since I was born I have been exposed to advertisements. I've grown up in an interesting time where I was able to see it evolve from its traditional mediums to its ever dominant presence online.

posters, newspapers and magazines were some of the earliest forms of advertising

Posters vary from small sheets of paper that would usually be seen on the side of buildings or wooden telephone poles to the giant billboard signs you see while your driving. It's one of the older forms of advertising that can be traced back to the late 1800's.








Newspapers are probably the oldest medium for advertising, you can fit a lot of different ads in there. With new copies come out daily or multiple times a week you can reach a wide audience but can also be a waste of money.

Magazine ads can be expensive but also have a high quality color reproduction. It's audience depends on the magazine and the circulation. There are many advantages to it over other mediums such as: Geographic flexibility, long lifespans, reader engagement, many ways to be creative and innovative.

Traditional advertising part 2

Radio ads are a good way to reach a big crowd, they usually last between 20-60 seconds and can be extremely entertaining. People can listen to the radio in their houses, cars, on their phones et cetera. FM & AM signals are stronger than they were when they were first introduced and allow stations to reach a wider audience.

Ads such as this are what make Television ads so memorable and popular. Sadly they are also extremely expensive and if we look at the lifespan of advertising in general, TV ads are still quite young.
Unfortunately as much as we all love a good TV ad the amount of money needed to produce and buy media space for one make it the most expense medium that a business can use.

These two methods aren't without their limitations, when people use radios they are often listening to CD's or in newer cars have their Ipods/MP3 players or phones docked to the car speakers, and if they are listening to radio stations they may skip to other stations once commercials start playing. Televisions commercials are only seen when a person is watching TV live, with the ability to record your shows and having on demand services people don't have to worry about sitting and watching ads when they want to be watching their shows.

Online advertising part 1

Advertising online can be done in a wide variety of ways; intrusive pop up ads and social media advertising are just some of the many mediums available for people to use.

when it comes to banners, while they may be the most annoying thing on the internet, they also manage to get your attention. In most cases a company or the banner owner will make money just from people clicking on the ad which makes having one on a website a great option. In most cases banner ads relate to the website that the person is looking at, for instance if one was a on gaming website they would have ads relevant to games, game consoles etc. There are the cases where the ads have nothing to do with the website like the example to the right.

The best way to advertise online in my opinion is through social media sites such as Facebook, Twitter, YouTube etc. Companies use these platforms to advertise & market their products like crazy. Each of those websites have hundreds of millions active users, that's a wide audience for companies and they definitely aren't going to pass up an opportunity to bring awareness to themselves with such a wide crowd.

of course there are many more like the annoying pop ups we deal with on a daily basis.














and don't forget about floating ads that usually shows itself when one is trying to do something in a hurry.

Online advertising part 2 & Conclusion

Advertising online has its own set of advantages over traditional which are what make it popular.

Advantages: Through online mediums companies can reach a lot of people for less amount of money when compared to traditional methods. Internet ads are ideal to use when trying to reach an international audience.
Through social media word of mouth advertising is taken to a whole new level where people recommend products to over a thousand of their "closest friends". When ads are put onto YouTube a person can revisit and watch it as many times as they would like, whenever or wherever its there to see.

I only touched the tip of the iceberg throughout these posts, there is a huge advertising world out there, internet advertising is still in its early days and one can only wonder what the future holds.



Even with the switch to online, traditional forms of advertising aren't going anywhere yet. A brand can never have to much awareness and with all the ways we can reach different audiences in the world, theoretically companies should continue to grow and be prosperous.